Canadian singer-songwriter Kiesza kicks off 2020 with the release of new single “When Boys Cry”. The effervescent new track, released through her own label Zebra Spirit Tribe, sees the electro-pop juggernaut tackling toxic masculinity and its effect on how men express themselves. The latest in a string of comeback singles following a two-year hiatus, “When Boys Cry” is the first taste of what’s to come for Kiesza in the new decade.
The empowering track, produced alongside longtime collaborator Chris Malinchak, bolsters its strong message between minimal beats, the whisper of a snare, and quick-flitting snaps as Kiesza sing-speaks about boys who let their “teardrops turn to rust.”
Penning the track about the vulnerability of men in her life, Kiezsa says on the song: “Throughout history, men have had less permission to be vulnerable about their feelings. I want to empower men to tap into the “feminine” energy they have within and allow themselves to be emotional without judgement. I wrote the melody and lyrics of “When Boys Cry” with the intention of encouraging men to feel confident sharing this side of themselves with the world, and encourage people to celebrate it when they do.”
Kiesza stormed onto the scene in 2014 with her impassioned hit “Hideaway”, which has since accrued over a billion streams; the accompanying one-shot video has been featured on several best-of-decade lists. Her debut studio album Sound Of A Woman saw her top charts globally and moved over a million units. The new decade marks a promising new beginning for one of the last decade’s biggest breakouts—and this time, she’s doing it her way.
More information on Kiesza can be found at her official website.