Six years ago, around her college graduation, Kristina London launched a small project, Amplify Her Voice to highlight the statistics around the gender disparity within the music industry. Since then, alongside her team, she has grown Amplify Her Voice into one of the leading champions of gender equity in music and creators of opportunity for women in the industry.
In 2023, Kristina’s innovative work earned her a spot on the Forbes 30 Under 30 list. Today, Amplify Her Voice partners with festivals like All Things Go, known for its intentional focus on female and non-binary-led lineups and venues like The Greek Theatre in Los Angeles to provide innovative “shadowship” programs for women in music.
Kristina joins Natalie and Stephanie on ReVoicing the Future, a Women of NAMM Podcast, to share how a data-driven approach has shaped her mission, the importance of grassroots efforts, and her vision for a more inclusive industry. From building a platform that began on Instagram to collaborating with major festivals, her story is one of persistence, creativity, and community impact.
Listen to the full conversation now on all major streaming platforms, and follow @amplifyhervoice to learn more.
