Zero Negative was born when Jenn Greenhut decided to turn stage 4 triple-negative breast cancer into a positive. She saw this as a sign from the Universe and a reason to fight for herself and others facing the same battle. With help from friend, Orit Mesica, they designed the ‘Love’ tote. One year later AND cancer free, Jenn is now just a woman fighting cancer in style, one bag at a time.

Starting with the signature ‘LOVE’ tote, her goal is to is to utilize fashion to exude love and positivity while supporting the doctors and scientists working to find a cure. Zero Negative donates a portion of all proceeds to the Jonsson Cancer Center Foundation/UCLA. The bags are avail on the website now for pre-ordering!

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