Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, has appointed Jessica R. (Jess) Sullivan to the position of National Sales Manager. The announcement was made by Bradley Johnson, GC Pro Director, and reflects the division’s ongoing efforts to assemble the strongest leadership team possible. In her new position, Sullivan will be responsible for the overall management of the GC Pro Account Managers, developing/growing their overall sales figures through effective management of their clients’ needs. She will also form a working partnership with the Retail Store Managers, District Managers, and Regional Vice Presidents to ensure the success of each Account Manager.

Sullivan is a veteran in sales and marketing and the M.I./pro audio market sectors, having spent 14 years working with numerous manufacturers. She has particular expertise in B2B integrated sales, digital marketing and business development. Her previous positions include Online Marketing Manager at Line 6; Director of Advertising Sales for NewBay Media (Guitar Player, Bass Player, Keyboard, EQ); Director of Business Development for Premier Guitar; Director of Marketing at Musicians Institute; and more.

“It took me a while to find the right person for this position, and I’m glad I waited,” states Bradley Johnson.“ Jessica brings a wealth of knowledge in several areas within sales and the industry overall. Her can-do attitude, analytic mind and idea generation are just some of the masterful skills she brings to this position. I’m thrilled to have Jess be a part of the GC Pro team and look forward to her contributions in taking us to the next level as the professional choice for all AVL needs in the industry and the business verticals we serve.”

Sullivan remarks, “I’m excited to join the team at GC Professional and add to their existing foundation of being client-focused and serving multiple business verticals. Throughout my time in the industry, my motto has always been if I can fix things and help people, then I’m in the right place. I’ve been fortunate enough to live this motto throughout my career in this industry, from advising over 200 clients on what the right marketing strategy was for them, to tackling issues on improving student acquisition and experience. Now at GC Pro, I have the opportunity to work with over 50 Account Managers nationwide to take their abilities to the next level while implementing strategies to increase the customer experience. With these exciting initiatives in front of me, GC Pro offers me an opportunity to do what I do best, and for me, that makes it the right place.”

“We are extremely happy to have Jessica join our team,” adds Larry Gerber, Vice President of Services and Business Development at Guitar Center, Inc. “With her experience and aptitude we look forward to her leading our Guitar Center Professional division to new heights as we continue our quest to be the premier audio, video and lighting solution experience in the nation.”

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