How To Reach Diverse Audiences Across The Entertainment Industry

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Date(s) - 11/14/2019
12:00 pm - 1:00 pm

Skirball Cultural Center


Sponsored by The Women’s International Music Network, this informative panel of women will share their professional insight on how to reach diverse audiences across the entertainment industry. Register here.

Thursday, November 14, 2019

Digital Hollywood

Skirball Cultural Center

2701 N. Sepulveda Boulevard

Los Angeles, CA

Noon – 1:00 PM, Sponsored: Women’s International Music Network

Session II: Haas Conference Center, Room 171

How To Reach Diverse Audiences Across The Entertainment Industry


Lisa Margolis, former Senior Vice President Chief Music Counsel & Business Affairs, Warner Bros. Entertainment, Moderator

Panelists include:

De Ivett, CEO, Founder, 5D Spectrum: With over 25 years in advertising, graphic design, interactive media, software development and programming, De brings her creative and technical talents to lead the 5D Spectrum team. De is a first-place winner of the Los Angeles Advertising Women Achievement Award for interactive communications. As founder of 5D Spectrum, De has worked with many well-known brands including Red Bull, Kodak, Intel, Microsoft, USHE, Sony, and Live Nation in addition to her work with technology startups using blockchain and artificial intelligence. As an arts education advocate by day and bass player by night, De is dedicated to helping children receive quality music and arts education through in-school and after-school enrichment programs. De is a CTE (Career Technical Education) teacher for web design in the Burbank Unified School District at the high school level as well as a published curriculum writer for the State of California. A well-respected voice in the industry, she has served as a technology and branding panelist for several industry conferences.

Tema L Staig – Executive Director, Women In Media. Ms. Staig has been running Women In Media since 2010. The organization encourages gender balance in film and entertainment industries by providing networking, professional development, and advocacy for above and below the line women and women identifying people. She is best known for creating the #WiMCrewList – a searchable database of women above and below the line. Ms. Staig is a Production Designer and Art Director with a background in Scenic Art. She has Art Directed and Production Designed numerous features, commercials, and shorts (“Kissing Jessica Stein”, “Happy Hour”, and “Battlefield America”) as well as commercials and music videos.  This summer she executive produced three short films under the Women In Media CAMERAderie Initiative.

Irina Shames, Chief Revenue Officer, Obsesh: Irina is a multilingual Business Developer and Strategist who is on a mission to help businesses thrive. As a driven innovator and lifelong learner, she firmly believes in the infinite power of knowledge and its pivotal role in progress. Originally from Uzbekistan, Irina lived in Germany, the United Kingdom, and the United States (New York & LA), but her work took her to many different corners of the world. For the last two decades, Irina has spearheaded a multitude of revenue-driving business strategies, media sales, and start-up growth initiatives. Throughout her career, she has been integral to both domestic and international multiplatform revenue growth for multiple prominent global media companies, such as MTV, CNN, Viacom, Lionsgate, WPP, Kevin Hart’s (LOL) digital platform, as well as took emerging startups to market. Irina is responsible for creating and developing key business growth strategies, entertainment partnerships, strategic collaborations, and growing new business and brand solutions opportunities. She is equally passionate about educating. She serves as an Instructor for a Digital Media and  Entrepreneurship course at UCLA. She also provides mentorship to start-ups, leads women mentorship initiative and is a Speaker at an array of events and conferences.