October 10 marked the conclusion to the Percussion Marketing Council (PMC) 2015 International Drum Month promotion with grand prize winner Fatima “Zohra” Brown meeting drummer extraordinaire Shannon Larkin of Godsmack at the Rock Allegiance Festival, in Chester, Penn.
Contest winner Fatima “Zohra” Brown is a 26-year-old drummer from Herndon, Va., and has been drumming for 15 years. She won the International Drum Month (IDM) “Drum Roadie for a Day” grand prize and an all-access backstage experience by submitting her entry through the PMC’s online entry process, connected with the participating percussion retailers during the May month-long campaign. She was chosen from over 350 entries, making this years’ IDM contest the most successful ever.
Using banner ads, social media, and Google AdWords, the PMC targeted a variety of young, diverse audiences interested in drumming as a creative and healthy alternative lifestyle activity. The PMC engaged potential drummers on PlayDrums.com to find a participating local music store or drum shop with the life-size Shannon Larkin “Hit It Like You Mean It” standup to attract entries for the IDM “Drum Roadie for a Day” grand prize.
“The International Drum Month campaign and ‘Drum Roadie for a Day’ grand prize received tremendous interest and support from the entire percussion industry,” says PMC Executive Director Karl Dustman. “We doubled the number of participating retailers nationwide. Thousands of grand prize entries were processed and more than 100,000 social media impressions were recorded. This is the most successful International Drum Month campaign of the organization’s 20-year history.”
The new International Drum Month “Drum Roadie for a Day” promotion reaches beyond the music industry through targeted Internet marketing to create excitement for drums and drumming, while driving new drummer-customers to local music stores or drum shops.
Special thanks to Yamaha Drums coordination team of Dave Jewel, Greg Crane, and Tom Griffin for arranging this Shannon Larkin Artist backstage experience. Larkin is considered one of rock music’s most energetic and talented drummers on an international scale.
