The WiMN’s Front and Center is a weekly column that showcases accomplished women who work in the music and audio industries. We spotlight successful female performers, manufacturers, retailers, educators, managers, publicists, and everyone else in between. Want to be featured? Learn how here.
Front and Center: Songtradr Director of Creative Services, Erin Dillon
By Leslie Buttonow
At any given time, an artist has finished a new music piece they’re looking to license. At the same time – whether across town, across the country, or across the world – any number of brands, apps, television or film studios are seeking just the right song for their new project. The missing piece of the puzzle for bringing both sides together is Songtradr, an all-in-one, global licensing platform that delivers an efficient way for buyers and sellers to connect. Their client list includes the likes of MTV, Netflix, FOX, Amazon, Microsoft, ABC, Disney, and more.
Erin Dillon is Songtradr’s director of creative services. She enthusiastically digs in to their catalogue of music to perfectly align hand-curated songs with high profile placements. Truly inspired by the music itself, Dillon shares how her background in music supervision and as a trained pianist has helped her to excel for her company and its clients, and what motivates her each day in her role at Songtradr.
To find out more, visit www.songtradr.com.
The WiMN: I see you’re a classically trained pianist. Growing up, did you always aspire to have some type of career in the music industry, or was that just a happy coincidence?
I think on some level I always knew I wanted to work in music; my path always seemed to lead there. As I grew up learning the piano, I also fell in love with movie soundtracks. That was what interested me in music supervision, initially. The idea of putting soundtracks together like a playlist seemed like the best thing in the world!
The WiMN: How did your background as a pianist prepare you for the various roles you’ve held in the industry over the years in music supervision and creative control?
Knowing the language of music theory allowed a deeper connection in working with composers. I felt it made it easier to relate and mediate between the creative vision of a director versus the musicality a composer brings to a project. And with a trained ear you can give better notes and guidance. This is true not only with composers but when working with up-and-coming artists or new talent.
The WiMN: For young women exploring various careers in the music industry, can you share a little bit about your current position at Songtradr and what that type of job entails?
At Songtradr, I’m the head of music curation, which is comprised of me bringing in new music as well as keeping up to date with everything currently on our site, which is a lot! I make curated playlists for clients looking for specific types of music, along with licensing and artist relations.
The WiMN: What are some things that motivate you each day in your job?
Hearing from the musicians on our site is always the best part of my day. I love building a rapport with the different people whose music I’m listening to every day. Their successes and difficulties are mine as well. Whenever I get to be the bearer of good news and tell someone their music is going to be licensed, it’s a great day. I also love being excited by music each day. It’s part of my job to keep finding diamonds in the rough and listening to new and unusual stuff. There’s still a spark for me when the challenge of a particular search request comes through and I get to be the one to dig and find it!
The WiMN: Many areas of the music industry are male-dominated. Is that the case for your area? Were there ever any challenges you’ve had to overcome in that regard?
It’s definitely a male-dominated industry overall, but I pride myself in being part of a generation that has come up alongside many women my age. I have many colleagues who inspire me and are truly positive, powerful women. The best part about it is, many of the women I’ve come up with, really have the best intentions for each other. We want to see each other succeed and I believe it’s genuine. I can’t speak to particular challenges, but I will say hard work speaks for itself. Once you’ve put in the work, don’t be afraid to use your voice. If you have an idea or a thought, throw it out there. Trust your gut — a woman’s intuition is one of the most powerful forces on earth!
The WiMN: Any advice for our readers who are musicians and may be exploring licensing their own original music?
The best advice I can give is educate yourself. Do your homework, utilize IMDB, speak to fellow musicians who are in your boat or have had licenses. Don’t be afraid to ask for help. Decide what it is you really want to do with your music, then go after it. Celebrate the small victories that will inevitably lead to larger ones.
The WiMN: Are there any particularly exciting projects you’re working on (or recently completed) that you’d like to share?
Songtradr has worked closely with a women’s clothing company called Ardene in the last year. They’ve licensed some awesome music from us – like Bad Bad Hats and Esjay Jones – that really seems to speak to their brand.