C.F. Martin & Co. ® (WWW.MARTINGUITAR.COM) has been creating the finest instruments in the world for over 180 years. It continues to innovate, introducing techniques and features that have become industry standards. The company is also known for producing high-quality, popular acoustic guitar strings and they have been making their own strings since 1970. Learn more about their incredible family history here.
Our founder Laura Whitmore went on location in Pennsylvania to interview Jackie Renner, the President of Martin Guitars. Renner began working as a chemist before embarking on a career in business technology. After a decade or so, she wanted to be more involved with the consumer. She changed gears to work in the consumer products industry, running several companies which led her to working for Martin Guitars. Renner shares with Whitmore what she finds rewarding to work for such an iconic company, what makes them stand out as a leading brand in the music industry, and what Martin Guitars has in store for 2018.
