Join Us at Digital Hollywood for a panel on Influencing Diversity in the Media! Not everyone you’re trying to reach is the same. Every fan, every consumer, and even every bystander enjoys different content, spends time on different platforms, and has different expectations for messaging. So how can you reach such a diverse audience through marketing and media? To be as diverse as the audience itself, we’ll speak with representatives from across the entertainment industry including Theatre, Music, Movies, TV, and Streaming.
Together, we’ll get a better look at how to find, grow, and maintain your audience. Find out more here.
MARQUETTA MOORE, VP, Music & Celebrity Relations, REVOLT: As VP of Music and Celebrity Talent for Revolt TV, Marquetta Moore energizes original programming, digital initiatives, conferences, awards shows, and activations by consistently identifying, booking, and bringing top-tier talent to the stage. Since joining the media juggernaut in 2013, she has ignited countless landmark events through leveraging a vast network and sterling reputation among record labels, publicists, agents, and managers. “For as long as I can remember, I’ve always been intrigued by award shows and events,” she explains. “I thought it was really fascinating how so many amazing people could be on one stage for one night. Talent is also the most important part of the equation. If you don’t have proper talent, there’s nothing to air. I recognized it was an integral element of any process, and I wanted to be a part of it.” Born and raised just outside of Los Angeles in San Bernardino, CA, she attended the prestigious Annenberg School for Communications & Journalism at University of Southern California. Studying the culture of the entertainment industry in class and after hours, she went on to intern at ABC Entertainment as part of the Emma Bowen Foundation—which supports minority interest in media. During 2001, she took her first full-time job as a Talent Associate at ABC. Over the course of the next decade, she worked as a Talent Associate at MTV and Talent Executive at BET Networks before becoming Broadcast Relations Director for MEETON in 2011. She spent two years at Complex Media as a Celebrity Producer Consultant, proving integral to the launch of Complex TV. 2013 saw her join Revolt in the role of Director, Music & Talent Relations. Among many highlights, she handled talent for the Revolt Music Conference over the course of four years in Miami. Often securing 25-plus acts annually, she landed performances by everyone from DJ Khaled, Khalid, and SZA to Lauryn Hill, 21 Savage, and Nas in between numerous panels. Additionally, she transformed Revolt’s SXSW house into the hottest in Austin. She would also spearhead The Global Spin Awards highlighted by choosing Snoop Dogg at the host and landing A Boogie Wit Da Hoodie, Metro Boomin, Usher, Pharrell, and more. Throughout her career, bookings span everyone from Mariah Carey and Bruno Mars to Skrillex, Justin Bieber, and Rihanna. Ultimately, her work incites culture-defining moments.
Veline Mojarro, Director of Equity, Safety and Inclusion for Goldenvoice’s Every One Initiative: Veline Mojarro is an artist, educator, and reproductive justice advocate from Los Angeles, California. Her work operates at the intersection of art, social justice, and equity. Veline is a co-founder of SHIFT: Sexual Harassment Prevention, Diversity & Inclusion Consulting and Director of Equity, Safety, and Inclusion for every one, a Goldenvoice initiative to prevent and stop any form of harassment at Coachella and Stagecoach music festivals. She is also a Lecturer in the Department of World Arts and Cultures/Dance at UCLA and had previously served as Director of Community Programs at the UCLA Art and Global Health Center.
Tammy Glover Park is the Vice President of Production at TNT/tbs, a division of WarnerMedia, Inc., where her shows include The Last OG, Angie Tribeca, People of Earth, The Guest Book, Search Party, Full Frontal with Samantha Bee and The Detour. She helped launch Studio T, their in-house studio, and also supervises their animation slate, which includes America Dad, Final Space and J.G. Quintel’s highly anticipated Close Enough. Tammy came to television through music and has spent 20 years as a touring and studio musician with, most notably, Ron and Russell Mael in Sparks. She was in the house band on an early MTV show which was her segue into television and launched her producing career at MTV Networks, ultimately becoming the VP of Production for Comedy Central from 2007-2011. There, she guided hits like Workaholics and Tosh.0 from development through their first cycles on the network and supervised everything from sketch comedy, to game shows, animation and long-form scripted shows that included The Daily Show and South Park.
Ursula Kneller is the Director of Global Process Innovation at Universal Music Group. In the role, she engages with all departments within Def Jam Recordings, Republic Records, Island Records, Capitol Music Group, UMG Nashville and Interscope/Geffen/A&M as well as UMG’s international labels to facilitate the full monetization of their repertoire. She also provides tactical direction as to new profit opportunities and underserved revenue streams for example; YouTube, PPL and Sound Exchange and new media. Until 2018 Ursula also held the title of Director of Commercial Development at Capitol Studios where she headed up all ancillary business in an effort to increase nontraditional revenue. After graduating from the Musician’s Institute in 2010 with a degree in Vocal Studies and Music Business, Ursula began her career at EMI Music Publishing working in recording studio administration. She was promoted into Marketing and Promotions where she developed strategic project rollout and re-launch plans for a roster of writers and producers, including Jacques Brautbar (Phantom Planet), Skyler Stonestreet (Chainsmokers, Dua Lipa) and Tim Anderson (Banks, Ima Robot). In 2012, during the acquisition of EMI by Universal Music Group, Ursula joined Capitol Records helping to ink multi-year brand partnerships with Masters of Maple and Ultimate Ears while spearheading marketing, merchandise, events and digital efforts. In 2016, she led ideation and planning surrounding legendary Capitol Studios’ 60th Anniversary Festival, a two day event that included sold-out studio tours, live vinyl cutting demos and an on-site vinyl fair. That same year, she was the recipient of the communicator award for her involvement in the re-design of Capitol Studios’ website. Ursula is currently on the Board of Directors for the Women’s International Music Network and A Little Hope Foundation. She is also instrumental in the umSHE program, supporting UMG’s efforts towards creating gender parity in the workplace.
Karen D. Webb, founder, PR Squared: In 2008, Karen launched PR Squared, a boutique marketing communications agency specializing in consumer lifestyle and entertainment brands. Prior to founding her company, she was Vice President of a premier boutique public relations agency in Beverly Hills where she spearheaded media relations and branding campaigns for a wide range of fashion, beauty and lifestyle brands. Before a successful career in publicity, Karen worked in the face-paced world of marketing and broadcasting, developing multiplatform campaigns for some of the country’s most recognized brands. She would create fully integrated, customized marketing packages, which often included traditional and emerging media, sales-driven promotions, along with various corporate entertainment elements. Her over 20 years experience includes work with Viacom (in conjunction with the NFL’s Super Bowl Champion Baltimore Ravens and University of Maryland athletics) where she oversaw partnerships with prominent national brands like Bank of America, Constellation Energy, State Farm, Legg Mason, and Toyota. During her career, she has worked with a wide range of talent from top-rated athletes to actors and musicians. For over two years, while still working with a roster of independent musicians and entertainment clients, she oversaw the day-to-day publicity for Capitol Studios, the legendary recording studios located inside the iconic Capitol Records Tower in Hollywood, California. She has been a board member for The Women’s International Music Network (The WiMN) since 2017.